Lesbians | RE/MAX No Longer Advertising On Pretty Little Liars

30 August 2011
by Bridgette P. LaVictoire

There are lesbians everywhere. . .any woman who dares to have a spine is a lesbian…any woman who is independent is a lesbian…any woman who dares not have a man is a lesbian…that appears to be the thinking behind the Florida Family Association and their attacks on the ABC Family show Pretty Little Liars . Perhaps they believe that Pretty Little Liars is going to turn into something like the webcomic Penny Aggie where one lesbian character multiplies into five by the end of the series.

The FFA recently stated "McDonald's and Chrysler are leading advertisers on [the] lesbian TV show watched mostly by girls under 18. Unlike any other show on unrestricted advertiser-supported television networks, the majority of the primary cast on Pretty Little Liars are lesbians. The series has grown from one lesbian lead character to three."

There is one problem, unlike the Penny Aggie where one lesbian character did, eventually, end up having four other lesbian characters surrounding her, there is only one lesbian character on Pretty Little Liars .

They have begun to try and get businesses to pull their advertisers from the show, and so far, very few have done so. In fact, so far, only one seems to have fled- RE/MAX. Their CEO Margaret Kelly told the FFA that "We have informed our media company to be sure to reference our list of shows that we do not want to advertise on…. this show is on the list. This should not happen again."

Well, actually, it is two who have pulled out. General Mills has also asked that their ads not run during Pretty Little Liars . The reason being given? Well, the usual- the show is the wrong target demographic.

WetPaint.com noted:

Clearly RE/MAX has failed to notice the positive impact Emily (Shay Mitchell)'s sexuality has on PLL viewers. Em and her poker-playing lesbian besties inspire fans to be open and proud of their sexual orientation, and even helped ABC Family score a top GLAAD rating!

Ah well, it seems like there are going to be more than enough advertisers who want to come along and take those spaces since there does not appear to be any actual problems with the show getting revenue.

On a sad note, the webcomic Penny Aggie , which I mentioned in this article, comes to an end tonight after seven years. It started out as a collaboration between writer T. Campbell and artist Gisele "Giz" Lagac. Eventually, Lagac would move on to other projects and Jason Walthrip would take over the art.